Monthly Archives: May 2018

How Putting the ‘Fun’ into Fun-ctional Foods May Lead to Brand Confusion

Dates vs Jujubes

Keto, paleo, vegan, pescetarian, vegetarian, 80/20, and Standard American…there are more diets today than you can shake a fruit leather stick at, with some further than others along the ‘fruit loop’ spectrum. (We’re looking at you, blood type diet…) And just when we think we have a handle on what healthy, balanced eating means, another […]